Michael Jackson’s Bad is an excellent album, and there’s nothing more entertaining than an ugly Mother’s Day cake.
Along that line, my favorite part of the creative process is the part where, lost, frustrated, giddy or inspired, someone in the room comes up with the worst idea.
“Ok. The whole cast is kittens. In little suits.”
“Drag racing kittens.”
Bad ideas are an adventure. They’re weird. They’re funny. They’re easy. They encourage the production of more ideas.
More is always better. Plus, when you’re open to anything you’re more likely to stumble upon something amazingly new.