The creative process: Mysterious and alluring but frustrating as hell. Like a good relationship, the key is understanding that it has phases and the pitfalls are in the transitions.
Avoid danger zones by recognizing magic is TRUE CENTER. Getting stuck in analysis-paralysis? Forget gathering more knowledge or coming up with more ideas. Instead, start imagining how you might implement the current ideas. Same goes for deciding on the winning concept, choose to gain more understanding over more ideas or how to implement. Ditto for the dreaded feedback-black-hole. Revisit ideas to push things along. Shoot for the center.