SHUT THE Front Door {balancing STYLE and SUBSTANCE}

There is a struggle to find balance between holding audience interest and delivering details in a Creative project.  Too much pizzazz & too little information?  Appealing but unsatisfying (think- Candy bar).  Flip the bias and ...  ZZZZzzzz (Dried kale)

How to create the candy-like kale chips that everyone wants to munch?  You CAN be the perfectly balanced Skirt-short.    One approach we take is to use “CBL (Cold but Loving)" eyes.  Someone who hasn’t seen the work at comes early but not too early, to give constructive feedback.  Instruct them no nitpicking, only holistic evaluation.  Try “CBL” on your next project.